A creative intelligence studio.

At our core, we're a branding agency. We build brands, and we build the advertising that feeds them. We don't chase buzzwords or sell complicated strategy. We do the thinking that makes advertising work, then we go run it.

Branding at the core

We think before we run a single ad.

Ontario-based

Close to your market and team.

Strategy first

We lead with thinking, not jargon.

One roof

Brand and advertising in one place.

WEIRMEDIA.CA

You work with
the person who owns
the company.

There's no account-manager layer. No hand-off to a junior who has never met you. The owner of Weir Media runs your account himself. That means the strategy, the work, and the phone call when you have a question.

The big-agency way

You → Rep → A team → ?

With Weir Media

You ⟷ The owner

One person who answers for the results.

WEIRMEDIA.CA Creative Thinking for Modern Brands

Win the buyer after the research is done.

Buyers spend weeks researching, almost none of it near your dealership. We don't fight for that part. We win the moment right after, when someone already knows what they want and just needs to find where to get it. That's the bottom of the funnel, and it's where the money is.

The research phase · weeks

Comparing models › reading reviews › watching videos › building a shortlist.
We don't try to win here.

Ready to buy · we own this

hyundai dealer near me

hyundai dealer Pickering

WEIRMEDIA.CA Creative Thinking for Modern Brands

We advertise to people,
not to keywords.

Most agencies start with a keyword list. We start with the buyer. We build every message on proven biopsychology and human behaviour: the real patterns behind how people think, decide, and hesitate.

We use established models of human behaviour to find what actually moves a buyer, then speak to it in the language the right people respond to.
We name the fears and pain points behind the purchase and answer them head-on, before they turn into reasons to walk away.
Keywords only decide where your ad shows up. Understanding the buyer is what makes it land.

WEIRMEDIA.CA Creative Thinking for Modern Brands

SEARCH IS CHANGING.
WE ARE ALREADY BUILT FOR IT.

Yesterday · a list of links

→

Now · an AI-driven answer

Weir Media is already here.

The dealers who win won't be the ones gaming keywords. They will be the ones whose brand and content match how real people ask and decide.
That is how we have always worked. We adjust the fundamentals as the platforms change, and we leave the fads alone.

WEIRMEDIA.CA Creative Thinking for Modern Brands

The Weir Media
Performance Engine (WMPE).

One engine, three parts. We research the buyer, track every lead they become, and feed what we learn back into the spend, so the account keeps getting sharper.

Research Engine

We study your market, your brand, and your buyers to learn what actually drives the decision to buy.

Tracking Engine

We measure every lead the ads produce, including the phone calls that most agencies never even see.

Optimization Engine

We feed that tracking data back in, cutting what wastes spend and scaling what becomes real leads.

WEIRMEDIA.CA WMPE · Research · Track · Optimize

01Research

02Track

03Optimize

WMPE · Engine 01

Research built on
your industry, your
brand, your models.

Our research runs in stages. It is never a generic template dropped onto your account. We study your market, your brand, and the models you sell, then turn what we learn into the message. That is why our ads connect when the competition reads like an inventory feed.

Stage 1 · Industry

How car buyers actually shop and decide.

▼

Stage 2 · Brand

What your brand specifically means to them.

▼

Stage 3 · Models

The pain points behind each model.

▼

The output

It all becomes the message your ads lead with.

WEIRMEDIA.CA WMPE · The Research Engine

01Research

02Track

03Optimize

WMPE · Engine 02

If it's a lead, we can see it.

You can't improve what you can't measure.
Most dealers don't measure their phone calls.
We track every lead, four ways.

Call ads

Tap to call straight from the ad.

Website calls

Manual dials, caught by Google forwarding numbers.

Tap-to-call (website)

Taps on the phone number on your site.

Form fills

A form submitted on your site.

The wider the bar, the bigger the source. Calls win by a lot.

WEIRMEDIA.CA WMPE · The Tracking Engine

01Research

02Track

03Optimize

WMPE · Engine 03

Every dollar pointed at
a ready‑to‑buy shopper.

We don't set it and forget it. Every week we read what's actually converting and push spend toward it, so the account keeps getting sharper instead of drifting.

Wasted clicks ↓

Converting searches ↑

What we optimize against

Which ads
convert

Scale the ads pulling leads, drop the rest.

Which platforms
convert

Move budget to where leads come cheapest.

Which keywords
convert

Keep the words that sell, cut the dead weight.

Which audiences
convert

Lean into the buyers most likely to act.

Which locations
convert

Spend where your real buyers actually are.

WEIRMEDIA.CA WMPE · The Optimization Engine

This is what it produces.

318

Conversions Real calls, taps, and form fills across the account.

16.3%

Click-through rate On Search, where buyers act on the ad itself.

39%

Conversion rate* Search clicks that turned into real conversions.

Cost per conversion* What most dealers don't believe until they see it.

* Conversion rate and cost per conversion are for Google Search campaigns only.

WEIRMEDIA.CA Boyer Hyundai · Outcomes, not budget

We don't just capture demand. We create it.

Google captures buyers who are already searching. Meta puts your brand in front of the much larger group who aren't searching yet. So when they are ready, your rooftop is the name they already know.

Tens of thousands of local people reached every month.
One team runs the top of the funnel and the bottom, and makes them work together.

TOP OF FUNNEL · AWARENESS

Every car you have, in front
of the people shopping for it.

Google can show your real vehicles to buyers shopping right now, with the photo, price, and trim. Most dealers pay their website provider a monthly fee to feed that inventory to Google. We don't. Our own software reads your live inventory and builds the feed for you.

Your new and used cars, shown to active Google shoppers.
No monthly feed fee from your inventory provider.
We build and update the feed, so you stay in control.
Change what runs as fast as your lot changes.

The usual way

Dealer → Inventory provider → Monthly feed fee → Ads

With Weir Media

Your website → WMPE → Ads

No middle step. No feed fee. You decide which cars run.

WEIRMEDIA.CA

One engine.
Every rooftop.

What works at one rooftop doesn't stay there. Every store feeds the engine, the engine gets sharper, and that sharper engine runs on all of them. The more rooftops on it, the more each one wins.

A winning offer or message proven at one store goes straight to work at the rest.
Every rooftop you add makes the engine smarter for the ones already on it.
One tracking standard, so every store is measured the same way, and the owner still runs each account.

WMPE

Proven

Boyer Hyundai

Results feed in

Learnings flow back out

WEIRMEDIA.CA Creative Thinking for Modern Brands

Weir Media×Boyer Auto Group

Let's start the engine on your next rooftop.

Mark Weir

mark@weirmedia.ca

Owner / Director of Creative Intelligence

905.435.8902

WEIRMEDIA.CA

OWN THE MOMENTA BUYER IS READY.

A creative intelligence studio.

You work withthe person who ownsthe company.

Win the buyer after the research is done.

We advertise to people,not to keywords.

SEARCH IS CHANGING.WE ARE ALREADY BUILT FOR IT.

The Weir MediaPerformance Engine (WMPE).

Research built onyour industry, yourbrand, your models.

If it's a lead, we can see it.

Every dollar pointed ata ready‑to‑buy shopper.

This is what it produces.

We don't just capture demand. We create it.

Every car you have, in frontof the people shopping for it.

One engine.Every rooftop.

Let's start the engine on your next rooftop.

OWN THE MOMENT
A BUYER IS READY.

You work with
the person who owns
the company.

We advertise to people,
not to keywords.

SEARCH IS CHANGING.
WE ARE ALREADY BUILT FOR IT.

The Weir Media
Performance Engine (WMPE).

Research built on
your industry, your
brand, your models.

Every dollar pointed at
a ready‑to‑buy shopper.

Every car you have, in front
of the people shopping for it.

One engine.
Every rooftop.